Art Director general role to the busines is to be in charge of everything. He or she will assess evryones work individually!! they will then criticise about....if the character visualizes its mood properly or if the visual appeareance is appropriate etc.they will basically keep an eye with everyone to see if they are leading to the right direction of achieving the audience satisfaction.
The difficult problem that a director faces is visualizing desired moods, message, concepts and undeveloped ideas into imagery. For example...During brainstorming ideas the art director will have to combine everyone imaginations and put it in one which is really hard!! The art director will get pressured during the time as it will have to be perfect because one little mistake could lead the entire group to flop! So when the art director modifies the end result of how the finishing piece will look like it will have to be perfect.
Art Directors are also responsible to print and web. It includes photo research, chasing down for permissions, cleaning and sizing art, making more or less graphic templates and assembling stuff into online galleries. So an art director will have to punctual and busy at all time.
Yes I definitely think that being an ‘Art Director’ is definitely a creative role as they visualize and create the mood of the characters.
I strongly think that there would be a lot of similarities between an ‘Art Director’ and ‘Film Director’. The first similarity is that they both are directors so they would be in charge of everything so they would be responsible for everything. They will have to be punctual and be in control in all time. So there job role will be the same but the programme they will be using will be different and there would be some similarities programme. Such as camera angle will be used by both but in different ways.
What qualities would I need to develop? Erm….damn loads.
I will have to work on my presentation skills, evaluation skills and decision makings. I will also have to develop on my drawings skills as the perspective and mood has to be perfectly visualized as I will be responsible for any mistake which could put my whole team in jeopardy and right decisions will have to be made at all time.
This is scaring me already!!! L So much pressure! O well needs to be done..!
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